PODCAST
Putting the AI in MRKTNG
Presented by Refugio Partners
Artificial Intelligence is rewriting the marketing playbook, forever changing the way businesses and nonprofits market themselves. Putting the AI in MRKTNG is a straight-talk podcast. Just real insights, real talk, from human beings who are definitely in the loop. The podcast is hosted by Chris Heinemann, managing partner of Refugio Partners. Watch or listen on Spotify, YouTube, or Apple Podcasts. Subscribe for new episodes.
S1 | E3
Going Inside the Boardroom: Which Companies Will Win the AI Gold Rush
The AI gold rush is underway. But which companies are actually positioned to win? In this episode of Putting the AI in MRKTNG, Chris Heinemann sits down with executive coach and Coachability founder Jill Chiappe to go inside the boardroom and explore how CEOs, executive teams, and boards are navigating one of the biggest business transformations of our time.
For marketers working in SMBs, midmarket companies, enterprise organizations, and nonprofits, this conversation offers a look at what is happening beyond the latest AI tools and tactics. It’s about how AI is changing the way organizations operate, compete, communicate, sell, build products, protect their brands, and respond to customers.
S1 | E2
Why AI Search Is Recommending Your Competitor, Not You.
Why does ChatGPT, Google AI, Claude, Perplexity or another LLMs recommend your competitor instead of you? In this episode of Putting the AI in MRKTNG, Chris Heinemann sits down with Debbie Chew, SEO/AEO/GEO and Digital PR Strategist, to unpack how search is changing and what marketers need to do to stay visible as buyers increasingly turn to AI-generated answers instead of traditional Google search results.
S1 | E1
What's Driving New Top of Funnel in the AI Era
The first episode of "Putting the AI in MRKTNG" features Chris Heinemann, Founding Partner of Refugio Partners, in conversation with Andrew Racine, Vice President of Demand Generation and Growth at Writer. They discuss how artificial intelligence is reshaping demand generation, brand building, content creation, and the modern marketing funnel. As traditional search, paid media, social platforms, AI-generated content, and founder-led marketing continue to converge, marketers need to rethink how buyers discover companies.
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