PODCAST
Putting the AI in MRKTNG
Presented by Refugio Partners
Artificial Intelligence is rewriting the marketing playbook, forever changing the way businesses and nonprofits market themselves. Putting the AI in MRKTNG is a straight-talk podcast. Just real insights, real talk, from human beings who are definitely in the loop. The podcast is hosted by Chris Heinemann, managing partner of Refugio Partners. Watch or listen on Spotify, YouTube, or Apple Podcasts. Subscribe for new episodes.
S1 | E1
What's Driving New Top of Funnel in the AI Era: An interview with Andrew Racine
The first episode of "Putting the AI in MRKTNG" features Chris Heinemann, Managing Partner of Refugio Partners, in conversation with Andrew Racine, Vice President of Demand Generation and Growth at Writer. They discuss how artificial intelligence is reshaping demand generation, brand building, content creation, and the modern marketing funnel. As traditional search, paid media, social platforms, AI-generated content, and founder-led marketing continue to converge, marketers need to rethink how buyers discover companies.
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